MAGNETIC STORIES
Creating Comforting MRI Experiences
TRANSFORMING MRI Sounds into children’s audiobooks
When Area 23 asked us for help with Magnetic Stories, music wasn't originally part of the plan. However, we quickly fell in love with the project and saw an opportunity to make a bigger impact for children by using music in two ways:
Creating a musical introduction to set the mood for the stories.
Adding ambient tones that matched the MRI machine's sounds to make scans less jarring and more harmonious.
Client
Siemens
Client
Area23
Year
2024
Magnetic Stories - 2024 Cannes Lions Grand Prix Winner
Area 23