SONIC BRANDING Captain D’s
CAPTURING The Sound of A PICNIC ON THE OUTER BANKS.
TEMPEST created a warm, welcoming, and timeless sonic identity For Captain D’s Seafood Kitchen designed to accompany their new “Beachy Keen” campaign aesthetic. With a sonic anthem to give viewers the feeling of being transported to the Outer Banks and a quick and memorable sonic logo that will work across Captain D’s wide assortment of marketing assets.
Agency
Merkley + Partners
Client
Captain D’s Seafood Kitchen
Year
May 2024
Check Out Captain D's Sonic Logo Debut!
Shark Tank’s Daymond John takes a Great White-sized bite out of Captain D’s irresistible $5.99 meal dea
Leaning into the beach.
In our pursuit of the goal to break away from the rest of the competitive landscape, Captain D’s has one clear advantage: a love of the beach. By embracing the “Beachy Keen” side of Captain D’s culture and incorporating that into our sonic strategy, Captain D’s will be able to put a “stake in the sand” and own an identity and aesthetic that is generally untouched in the food service retail category.